Rising
CHAIRMAN’S
MESSAGE
Vijai Subramaniam
It gives me immense pleasure to share the internal
advancements of the last month with the First ever
edition of our Newsletter- Rising Royaloak. This
newsletter will serve as a means for all of us at Royaloak
to connect with each other and keep abreast of the
latest endeavours of the company all at once.
Royaloak has experienced unprecedented growth as
the year progressed despite the persistent bearish
sentiment for the nation’s economy. Closer home, the
plummeting competition certainly played a major role at
micro and macro-economic levels to stem the runaway
fiscal growth witnessed in many of our key markets for
the past few years. The regional construction industry
remained stagnant, slowing down any major projects
which in turn caused a drop in the overall revenue and
sales in the furniture business. On the other hand, our
expansion helped us retain our Number 1 spot in India
and helped us row our boat so far.
Our strategy in 2023 will be extremely risk-averse and
highly selective in the FMS, RMS, and EMS front.
While pursuing our goals with high margin potential
and a sustainable expansion plan, we look forward to
opening 5 more stores in the month of December.
We will also dedicate material, knowledge, and
human resources required to suitably enforce
our business. We remain optimistic about the
prospects of securing substantial projects and
the way ahead for Royaloak.
The source of our growth and progress remains
our 1500-strong workforce who continue to
lead our organisation with their unmatched
skill, discipline, dedication, innovation and
passion. We will continue to invest in our
people and train them with the latest
technology and innovations to retain our
competitive edge in the market. I would like
to offer thanks to our customers, franchise
partners, landlords, and vendors for their
understanding and trust. We are inspired by
your faith and your perseverance and remain
committed to generating value in the brand
Royaloak.
I am confident that you will find this monthly
newsletter edition to be interesting and valuable.
I await your valued comments and suggestions.
Vijai Subramaniam
( FOUNDER / CHAIRMAN )
First Edition
News Of The Month
Berlynoak:- Berlynoak has now been rebranded to ‘Berlynoak by Royaloak’. The journey for Berlynoak
has been a captivating one. The brand started with a bang in 2016 and now has over 40 stores all over
the country. The brand boasts the widest range of products in its category and the range here is simply
splendid. The brand also recently signed a property in Secunderabad reinforcing its prominent
status further.
FRANCHISE MANAGEMENT SYSTEM (FMS) was in expansion spree mode this month formulating plans
for the launch of 5 stores that will happen in the month of December. FMS also pioneered a unique &
successful concept of ‘Royal Weddings by Royaloak’- which featured 15 items at Rs. 1, 50,000. FMS
has also ventured into a new market in Gujarat through our new flagship store at Ahmedabad store.
A location-based targeting through digital marketing and local influencers has also been pursued.
RETAIL MANAGEMENT SYSTEM (RMS) We are pleased to announce that RMS signed 5 properties this
month. They have also on-boarded Outmarch- an agency to increase retail efficiency and shorten the
operation period. Complementing our company’s vision of providing substantial job opportunities for
employees, 3 new leaders were created and more job opportunities were provided for our employees.
ECOMMERCE MANAGEMENT SYSTEM (EMS) Our team at EMS has streamlined the shopping process
and made major noteworthy changes to enhance the online shopping experience. The website looks
lively & is easy to understand. The shopping experience is flawless and immaculate. Customers can now
avail EMI option from Bajaj finance, making it easier for them to envision the home of their dreams with
Royaloak.
by
The culture and people that I work with! It’s an epic blend
between a corporate setting and small, connected community.
I honestly stay around because of the people, especially the
management & leaders of our company. They have shown me
the ropes of how business is conducted -- honestly and
correctly. Having integrity, being loyal and trustworthy became
even more important to me, as those are my personal core
values as well.
Describe your experience in Royaloak.
What is the most remarkable thing?
The amount of work you put in is the amount of praise and
reward that you get back. There are days when things are
great, and there are days that are very challenging as with
any job. Keep in mind that you want to choose a company
that will give you support to help you through any obstacles
thrown at you.
Lessons you have learned Royaloak ?
Place where the opportunities for advancement are endless
Way ahead in ROYALOAK ?
I started my journey with Royalok 4 years ago.
When I had started, we had about 3 franchises
being managed by about 2 employees. Now we
have thrived and developed into having about
75 stores and a dedicated team of about
25 people. We now have a remarkable presence
across the country in places like Guwahati,
Trivandrum, Jorhat, Nagaland, Tirupati, and
Vijaywada just to name a few.
Describe your experience in Royaloak ?
The first thing I have learned here is to take ownership of your
task from start to end and be accountable for the results.
The other thing I have learned is that leadership drives down
the values in the company. To have an ethical and passionate
team you have to have leaders that have the same values
as well.
Lessons you learned from ROYALOAK ?
This is just the start we have a long way forward.
150 stores through, numerous more to go
Way forward in ROYALOAK ?
Irina Moses
(Head-Home Decor)
Kiran Chabbaria
(Head-FMS)
Department Of The Month
Employee Corner
Since Team Royaloak has an unrivalled competitive spirit, we always engage
in friendly intra-department competition. The objective of this is to track the
weekly improvements of each departments.
we believe that the way to achieve great accomplishments is to achieve smaller
milestones daily. For the month of November, we are delighted to announce
the PMS department as the Department of The Month. Closely followed by
Home Decor & Marketing.
Congratulations!Congratulations!
Product Management System
winner
Home Decor
runner up
Marketing
second
runner up
Creative Canvas
To feature your creativity in this section,
please mail us at design@royaloakindia.com.
Mobile Clicks
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David J K
Gowtham
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Atchay
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Atchay
